The Family Toy Firm Playing the Long Game with Casdon’s MD, Phil Cassidy #88

Dyson, DeLonghi, Kenwood - while the adults play with the real thing, Casdon’s decades-long mission has been inspiring joy through iconic toys.

Role-play is such an inspiring part of kids’ childhoods, and at the head of the business bringing these visions to life is 3rd gen Managing Director, Phil Cassidy.

Phil joins us on It Runs In The Family for a look behind the licences, the playful family feel of Casdon, and what makes his international expansion so extraordinary!

This episode covers:

• How the ‘Cassidy Brothers’ story evolved into an iconic role-play toy brand
• Phil making his mark on a business that’s already three generations strong
• The incredible stories that come from making licensed toys from the likes of Dyson and DeLonghi
• Standout memories and visions of the business’ future custodians

Casdon: https://www.casdon.com/
https://www.instagram.com/casdontoysuk
https://www.linkedin.com/company/casdon-plc/
Phil Cassidy: https://www.linkedin.com/in/phil-cassidy-8b69a715/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/

Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/