MB8 – Untapped Opportunities for Market Research – Ed Erickson

Research guru Ed Erickson highlights what you can learn from the largely untapped stream of public conversations. Also covered: how to get more from the data you already have...and realities of B2B buyer decision-making.

Full Interview - Social Media for Research and How to Get More Value from Your Data (http://s3.amazonaws.com/cpshowaudio/eerickson/int_eerickson_mp3Master.mp3)

Transcripts Part 1 | Part 2

Learn more about Ed Erickson (http://copypunch.com/marketbuzzshow/guest-ed-erickson) and his firm Erickson Research (http://www.ericksonresearch.com).