Paris de l'Etraz is the Managing Director of Venture Lab at IE Business School in Madrid, Spain. He spent over 20 years in investment banking and venture capital, mainly at UBS Bank and ABN AMRO. Since 2005, he has continued to be in the business of either raising funds, setting up new companies, or selling or buying companies through his group, Amazing Lab AG. He has a keen interest for what makes an entrepreneur and what he/she needs to succeed. In particular, he has focused on venture capital, digital marketing, sports management, renewable energy and new technology industries.