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#29 SAILS: IP Roadmapping for Disruptive Innovation

Author
TG
Published
Wed 19 Mar 2025
Episode Link
https://ip-management-voice.podigee.io/29-chambers-vojak-sails-for-ip-roadmapping

Featured content by Bruce Vojak and Frank Chambers: SAILS methodology, a strategic tool to help businesses identify and prepare for disruptive technologies

This episode explains how traditional technology roadmapping, while useful, often falls short in predicting radical innovation. The episode details the key components of SAILS, which include identifying complex patterns of change, developing heuristics, understanding past disruptions, and fostering proactive strategic responses. Furthermore, it discusses how applying SAILS to IP roadmapping can enhance a company's ability to anticipate technological shifts and secure a competitive advantage, illustrated with examples like Apple and Tesla. The episode concludes by acknowledging the benefits and challenges of using the SAILS methodology.


Show Notes


๐Ÿ“Œ Here you can find the ๐Ÿ”ฌ Research Nugget about the contribution of Vojak and Chambers in the ๐Ÿ“‘๐—œ๐—ฃ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—Ÿ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ๐˜€
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๐Ÿ“Œ Please note the current Call for Subject Matter Experts for the IP Business Academy
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๐Ÿ“Œ In the ๐Ÿ”Ž๐—œ๐—ฃ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—š๐—น๐—ผ๐˜€๐˜€๐—ฎ๐—ฟ๐˜† you find the entry for disruptive innovation:
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๐Ÿ“Œ ๐Ÿ”—๐—ฑ๐—œ๐—ฃ๐—น๐—ฒ๐˜… is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.
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๐Ÿ“Œ In the ๐Ÿ”Ž๐—œ๐—ฃ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—š๐—น๐—ผ๐˜€๐˜€๐—ฎ๐—ฟ๐˜† you will find all the important terms of IP management explained in detail including audio summaries for each term:
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๐Ÿ“Œ LinkedIn Bruce
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๐Ÿ“Œ LinkedIn Frank
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