#1 Leveraging IP Benchmarking for C-Level Communication

Using IP benchmarking to create a compelling narrative for C-level executives is a powerful way to communicate the strategic value of intellectual property. By gathering comprehensive data, developing relevant KPIs, benchmarking against competitors, creating impactful visualizations, and crafting a tailored story, IP professionals can effectively demonstrate the crucial role of IP in driving innovation, mitigating risks, and creating financial value. This approach not only highlights the importance of IP management but also helps secure buy-in for IP initiatives that align with and support the company’s broader strategic objectives.

Show notes

📌 Here you can download the entire guide "Leveraging IP Benchmarking for C-Level Storytelling: A Strategic Approach" by Dominique Christ:
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📌 🔗dIPlex page by Dominque Christ
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📌 Blog Post by Dominique Christ: IP & Business Value – Making IP C-Suite Priority
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📌 Please note the current Call for Subject Matter Experts for the IP Business Academy
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📌 IP Benchmarks for Sustainable Growth in the newsletter 🎯IP Management Pulse issue #21
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📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:
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📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:
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