Building great brands with John Florey

In this conversation, I share a coffee with John Florey, the president of SAMA Labs, a digital marketing agency based in Boca Raton, with experiencing managing a portfolio worth over £50M in ad spend.

In this episdode, we talk about:

• How the social media landscape has changed in the last few years


• The prevalence of new platforms like TikTok and Clubhouse


• Using your 'true voice' to help build a great brand


• Brands which tell stories, evoke feelings, and connect with us


• The future of social media

John's Book Recommendations:

Think and Grow Rich: https://www.goodreads.com/book/show/30186948-think-and-grow-rich 

Find John:

LinkedIn

https://www.linkedin.com/in/jflorey/  

SAMA Labs 

https://www.sama-labs.com 

https://www.facebook.com/SAMALABSFL/  

If you're interested in learning more about marketing and building brands, keep an eye out for John's upcoming podcast.