Involved But Not Required

Pay matters — but it’s not the only reason people stay. In this episode, Craig unpacks how to use non-monetary incentives to boost team morale, reward high performers, and build a business people act…

Late payments don’t have to be “just part of the job.” In this episode, Craig walks through the systems and habits that make getting paid on time the default — so you can stop chasing cash and start …

Sick of wasting money on ads that don’t convert? In this episode, Craig dives into the underrated power of referrals — how to get them, how to encourage more of them, and why they often lead to the b…

Not every job is worth it. In this episode, Craig shares red flags to watch out for when quoting and how to protect yourself from clients that cost more than they’re worth. Save yourself the stress —…

Think no signature means no commitment? Think again. In this episode, Craig unpacks the legal and financial traps tradies can fall into without a signed contract — and what protections you can put in…

Offshore hiring can save you time and money — but is it the right move for your business and your values? In this episode, Craig dives into the realities of hiring offshore staff: the good, the bad, …

It’s not about “hoping” the next lead comes through — it’s about building a system that brings them to you. In this workshop episode, Craig lays out the strategies to keep work flowing consistently s…

One minute you’re booked solid, the next you’re chasing leads. Sound familiar? In this episode, Craig explains why the feast-or-famine cycle is so common in trade businesses — and how to build reliab…

Charging by the hour? You might be setting yourself up to lose. In this episode, Craig breaks down where most builders go wrong when pricing their time — and shares a smarter, more scalable way to ch…

You didn’t go into business just to work harder than everyone else. In this episode, Craig talks about how tradies can build wealth — not just wages — by setting up their business to work for them, n…

You’re booked solid but barely breaking even — what gives? In this episode, Craig walks through how to track job profitability properly so you can stop guessing, start fixing, and finally make your w…

Doubling your profit doesn’t mean doubling your hours. In this episode, Craig lays out how tradies can earn more without doing more — by tightening up pricing, managing scope creep, and focusing on t…

Want to stay connected to your business without it falling apart when you’re not around? In this episode, Craig unpacks how to build a business that runs smoothly — even when you’re not in the room —…

Most tradies set goals that sound great but go nowhere. In this episode, Craig explains why typical goal-setting fails — and what to do instead to set real targets that create real traction in your b…

Carl was drowning — buried in jobs, burnt out, and stuck in the day-to-day grind. In this episode, Craig shares Carl’s transformation from overwhelmed to organised, and how getting systems in place h…

Katia didn’t want to change — at first. Like many business owners, she thought she had to figure it out on her own. But once she stepped into coaching, everything changed. In this short but powerful …

What if you could get a year’s worth of clarity in one power-packed workshop? In this episode, Craig walks through the Business Mastery Workshop — what’s covered, why it works, and how it’s changing …

If your business is stuck, the real roadblock might be the one in the mirror. In this episode, Craig dives into the uncomfortable but powerful truth about personal responsibility — and how owning you…

The top line might look good — but what are you really keeping? In this episode, Craig breaks down gross profit in simple terms and shows how to spot whether you’re making real money or just pushing …

Flat out every week but still struggling to pay yourself? In this episode, Craig unpacks the real story behind WIP (Work in Progress) and why staying "busy" can sometimes leave your bank account empt…