The power of conscious business | Serena O'Brien, Speak Out Studio

TODAY’S EPISODE

Today’s episode is a powerful live interview with Serena O'Brien from Speak Out Studio.

With corporate marketing and branding experience for major international brands, studies in psychology and social media marketing, Serena likes to approach brand strategy a little differently and she leans on all this experience (nearly 20 years eeeeek!) to do so.

For the past 5 years Serena has worked predominantly with purpose and values driven business owners to help them build clear and confident dignitarian brands that make a positive difference in the world.

Serena believes brands play a powerful role in the change required for a truly inclusive and equal world.

She’s a people person and believes that brands exist to connect, educate and inspire people. Serena knows brands need to mean something (ask her how she learned this, it’s a doozy!) and because of this she focuses on strategising purpose and values driven dignitarian brands with clear and unique messaging and a drive to make a difference in the world.

Serena is also a proud mum to Rosie, Bonnie and August, a coffee lover and social butterfly who loves a good laugh and glass of bubbles.

In this episode we chat about:

• How Serena’s work is different from ‘traditional’ brand strategy or business branding
• Bring our cultural tale, linguistics & psychology into our brands
• Creating a safe space for deep work
• What is conscious business?
• Removing shame from marketing
• What is rankism?
• What are dignitarian brands?
• Using influence for good or for manipulation
• Living by your values
• Responsible business
• Embracing your actual personality and your own truth as a creator / business owner
• There are no quick fixes

Happy listening!

Find Serena:
@speakoutstudio
speakoutstudio.com.au

Find me:
sharonpakir.com
@theinvincible.co

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This podcast was produced by @sarahharneymakes and @theinvincible.co.