Jessica Lim: Supporting small, adopting digital and filling market gaps

Jessica Lim, Owner of Hippie Mylk, started her business to fulfill a personal need. Living with severe allergies, Lim was struggling to find a plant-based milk alternative that aligned with her dietary restrictions. This led Lim to develop Hippie Mylk, which prides itself on being all-natural, locally made, and free from carrageenan, fillers, and synthetic additives. On this episode, Lim walks us through her Hippie Mylk journey, tells listeners about her experience going digital in the Digital Main Street program, and how customers can support small even when economically strapped.