ITB 24 - Niching Your Way To Success with Jacob Marek

Jacob Marek and I chat about how he picked the wrong niche when he first started, why his current niche works, and why picking a niche is crucial for a successful biz. We also chat about where many people go wrong when it comes to choosing a niche.

Jacob Marek, Founder and Chief Explorer at IntroverTravels, designs life-changing travel experiences for curious introverts in unique places that emphasize nature, culture, and history. He lives, travels, and works abroad half the year as an "Entreprenomad" to experience the destination on a deeper level.