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Unfinished Business: The Zeigarnik Effect

Author
Mike Breault
Published
Tue 06 May 2025
Episode Link
None

We unpack the Zeigarnik Effect—the memory bias that makes unfinished tasks linger and urge you to finish them. From Kurt Lewin and Bluma Zeigarnik’s classic experiments to Maria Ovsienkina’s motivational angle, we explore why incomplete goals stay salient, when the effect shows up, and how modern design uses it—from progress bars to onboarding checklists. Practical takeaways cover study breaks, open loops, and how to harness or manage unfinished business in daily life.


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