Rush Talks: Sororities as the Next Wave of Brand Influencers

A deep dive into how sorority recruitment content has become a major marketing lever for big brands. We unpack why brands invest in sororities, how authentic, peer-driven partnerships work (from Poppy to Buxom), and what this means for students, campuses, and the future of marketing — all grounded in the article 'Sororities, the New Brand Influencers.'

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