Creating the Mountain Walks Series - with Founder of Vertebrate Publishing Jon Barton

In this special episode of the Inspiring Adventure Podcast by Vertebrate Publishing, we delve into the creation process of mountain guidebooks with Jon Barton, the founder and Managing Director of Vertebrate Publishing. Jon outlines the inspiration behind the Mountain Walks book series, which emerged during the COVID-19 pandemic to meet the increasing interest in outdoor activities.

He discusses the selection of iconic peaks like Snowdon, Ben Nevis, and Helvellyn, and the unique features of these guidebooks, such as alternative routes, wildlife encounters, and well-researched instructions. Jon also shares insights into the evolution of guidebook usage, the selection of experienced authors, and the ongoing focus of Vertebrate Publishing on producing inspiring, high-quality outdoor adventure books. 

This episode is a must-listen for aspiring authors, people who want to walk in the mountains, and those interested in the publishing world of outdoor adventure.

00:00 Introduction to the Inspiring Adventure Podcast

00:40 Meet Jon Barton: Founder of Vertebrate Publishing

01:21 The Birth of the Mountain Walks Series

03:54 Expanding the Guidebook Series

04:45 Top Benefits of Mountain Walks Books

09:07 Challenges and Market Realities

11:34 The Allure of Snowdon

13:47 Selecting Mountains for the Series

18:31 The Decline of Physical Guidebooks

20:29 Future of the Mountain Walks Series

24:48 Inspiring Adventure: The Brand's Mission

30:30 Looking Ahead: Upcoming Books

33:37 Conclusion and Where to Buy

Links

Vertebate Publishing website 

Follow Jon on Instagram

Host & Recording

This episode was hosted by Sarah Lister, author of Mountain Walks Kinder Scout. It was recorded in June 2025.

Social media

Follow Vertebrate Publishing on Instagram, Facebook and Bluesky. 

Music

Music by DmitryTaras via Pixabay
Licensor's Username:
https://pixabay.com/users/soundgallerybydmitrytaras-11640913/