In today's episode of Conscious Business Podcast, Richard Paterson lets us in his life passion of helping men take ownership of their health. Richard is originally a primary school teacher, he has significant experience in sales and sales management, is a single dad, and is the founder of Basix 4 Bloke - a health promotion charity. During an intense and stressful time in his life, Richard realized one thing: he didn't know how it felt to be healthy. He had to take ownership of his health for the sake of his son. He perceived that a lot of men are also like him; not bound to really care about their health and don't see it's necessary to consult medical experts about their condition. Through Basix 4 Bloke, he aims to encourage men to improve their mental literacy and talk with experts and confidants about their health. By providing personalized support, Basix 4 Bloke normalizes the discussion of health issues amongst men. Doing so transforms the lives of individuals involved and also their families.