InspirED School Marketers SPARKCAST
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
- Update frequency
- every 43 days
- Average duration
- 39 minutes
- Episodes
- 73
- Years Active
- 2016 - 2024
Discussing the "Independent School Cost-Per-Enrollment Study"
This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the Enrollment Management Association (EMA), the National Assoc…
Short Boost Episode: Deb Baum, Brilliance Awards Judge
Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at The Bryn Mawr School, an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communicati…
Short Boost Episode: Jan Abernathy, Brilliance Awards Judge
Jan Abernathy
Jan Abernathy is the Chief Communications Officer at The Browning School and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She …
Short Boost Episode: David Willows, Brilliance Awards Judge
Dr. David Willows is co-founder and strategic director at [YELLOW CAR], a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the…
Digital Privacy: Protecting Your Students, Families, and School
Colin Anson is the CEO and co-founder of Pixevety, a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-…
WHY.os: Increased Communication, Connection, and Unification
H. Watson Jordan Ed D.
Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, The Resilience Initiative, promotes resilience around the world. Watson works with t…
The Neuroscience of Storytelling for Private Schools
Carrie Grimes is the Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development. Carrie is a Professor in the Department of L…
Searching for a New Head of School? Hit "Strategic Pause" First
Mike Connor
Mike is President of Connor Associates and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes eve…
How To Successfully Work With A Consultant For Your Private School
Chris Pryor is president and founder of The Gowan Group.
As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership …
Private School Surveys Beyond the Net Promoter Score
Dr. David Willows is Co-founder and Strategic Director at [YELLOW CAR], the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Ad…
How to Find and Support Private School Leaders
Rebecca Malotke-Meslin is the founder of Pleasantly Aggressive Coaching & Consulting where she empowers women to take control of their leadership journey and ditch the habits holding them back.
Rebec…
The Power of Personas In Reaching Marketing Goals
Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of IMPACT Marketing I…
Education in the Face of Barbarity and How You Can Help
This episode of the SparkCast is not about school marketing. It’s not about attaining and retaining students. It’s not about social media.
It’s about the Pechersk School International in Kyiv, Ukrain…
How to Advocate for Yourself as a Director of MarCom at a Private School
Penny Abrahams is a senior consultant at Independent School Management, better known as ism. Penny first joined ism in 2010 as a member of the Advancement Academy’s founding faculty. As a Senior Con…
Strengthening MarCom in Small Private Schools
Aubrey Bursch, founder and CEO of Easy School Marketing, is passionate about supporting small private schools to increase enrollment, retention, and revenue by designing and executing marketing strat…
Students as Communications Apprentices
Lauren Campbell is the Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota. She manages digital communications, the biannual alumni magazine, and the Student App…
Breaking The Brand Free of Silos
How To Be A Leader In An Independent School
Dr. Carrie Grimes is an Assistant Professor of the Practice in the Leadership, Policy, and Organizations department and also serves as the Director of the Independent School Leadership Master's progr…
How to Start Using Social Media at Your Private School
Alex Magay has been an independent school educator and fundraiser for nearly twenty-five years. For the first decade of his career he was a full-time teacher and basketball coach at The Winchendon Sc…