Going Beyond Cart Abandonment with a Lifecycle Email Solution with Mike Arsenault Founder of Rejoiner

Mike Arsenault is cofounder of
Rejoiner. Rejoiner is a software for ecommerce companies that helps
drive faster revenue growth. They have helped over a thousand
companies including Guess, Hallmark, and many more… And to date,
their customers have generated an additional 68,268,068.79 in
revenue using their software.

They have a strong value
proposition -- “Done with you” service by a team of ecommerce email
marketing experts WITH a guaranteed ROI every month.

• [0:00:53] Jeremy’s welcome and introduction to
  this episode with guest Mike Arsenault, founder of
  Rejoiner.


• [0:01:52] Mike explains the revenue numbers and
  what fuels that.


• [0:02:31] How have people generated that
  revenue with Rejoiner?


• [0:03:35] Mike breaks down a customer case
  study to discuss what worked and what didn’t work.


• [0:06:45] Discussing what works well with the
  welcome series.


• [0:09:01] Mike’s inspiration behind creating
  Rejoiner.


• [0:12:16] The psychology of cart
  abandonment.


• [0:17:49] What comes after the “Win Back”
  series?


• [0:21:48] Mike explains the “Done with You”
  approach.


• [0:27:59] How do you decide on price
  point?


• [0:28:58] Mike discusses the guaranteed
  ROI.


• [0:32:39] The big lessons Mike learned from his
  parents.


• [0:39:36] What made you decide to take the
  opportunity at Grasshopper?


• [0:47:18] Mike discusses the benefits of
  attending Rhode Island School of Design in building his
  business.


• [0:53:50] The decision to leave Grasshopper to
  pursue Rejoiner full time.


• [1:00:00] What worked for building awareness of
  the Rejoiner brand?


• [1:07:31] Mike discusses some of the
  breakthroughs they had with the product.


• [1:14:20] The future for Rejoiner.


• [1:16:46] How do you manage all of the software
  you use?


• [1:19:37] The low point for
  Rejoiner.


• [1:21:11] What kind of feedback did you get on
  the spot?


• [1:22:25] Why they were very high points and
  very low points at the same time.


• [1:22:57] One of the proudest moments for
  Rejoiner.


• [1:23:32] What did you think back on when you
  hit the first million?


• [1:25:28] At what point did you feel a lot of
  momentum?


• [1:26:25:] How to find out more about
  Rejoiner.

Mike Arsenault shares his
journey to success with his revenue-maximizing ecommerce software
solution, Rejoiner. From his early days just out of college to his
formative time spent at Grasshopper, it’s clear Mike has been an
ambitious doer from the start. He discusses how the idea for
Rejoiner and the motivation behind creating it as a stand-alone
software solution.

Mike shares insight into the
concept of being a “Life Cycle Email Solution” as well as how they
designed the software to generate emails according to where the
customer is in that cycle. He also delves into a customer case
study, discussing what worked and what didn’t work as Rejoiner
worked to solve cart abandonment issues and beyond.

Mike takes us on the journey
from his time at Grasshopper to his decision to leave the company
to focus on Rejoiner full time. He shares insight into the highs
and lows of the evolution of Rejoiner, and what he sees as some of
the big breakthroughs they’ve had along the way.

In closing, Mike shares some
solutions they use behind the scenes to help manage Rejoiner and a
glimpse into the future of this booming business.

• http://rejoiner.com


• 
  Grasshopper


• Acuity Scheduling


• Close.io


• Trello


• Basecamp


• Active
  Campaign


• Rhode Island
  School of Design