S2E2 | Forum 25Q3 — Inside MyDrama: How Vertical Dramas, AI, and IP Are Redefining Entertainment

In this special episode, recorded as part of the lead-up to the Short Drama Forum 2025 Q3 Edition, I interviewed Bogdan Nesvit, the co-founder and co-CEO of HOLYWATER — the tech company behind MyDrama, My Passion, and My Muse. HOLYWATER’s content ecosystem now reaches over 55 million users worldwide, empowering creators to produce high-quality stories, series, and books, distribute them to global audiences, and shape a new era of content.

In our conversation, Bogdan shares his insights on building an AI-first entertainment platform, integrating exclusive book IPs, interactive storytelling, and vertical streaming. We also discuss how MyDrama leverages data-driven IP testing, AI-powered video production, and innovative marketing strategies to stay competitive in the rapidly evolving short drama industry.

Key topics covered:

· Connecting books, IPs, and vertical video streaming

· AI’s role in content creation and scaling production

· Differences between short dramas and vertical video series

· How dopamine-driven storytelling hooks Gen Z

· Future monetization: subscriptions, IAPs, and ads

· Insights into global competition and MyDrama’s edge

Whether you’re a creator, investor, or just curious about the vertical drama boom, this episode offers an insider’s view on where entertainment is heading.