You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.
Many artists believe that if their music sounds like someone else’s, they should target that artist’s fans. But music preference isn’t built on sound alone—it’s built on emotional transformation. In …
Most artists still ask people to “check out their song”—but today’s listeners need more than that. In this episode, I explore why attention spans aren’t shrinking, why your real challenge is emotiona…
Many artists can’t explain why their biggest songs work—because the success wasn’t designed, it was stumbled into. In this episode, I explore the dangers of accidental resonance, the algorithm’s emot…