How to build a cult 'cool girl' brand ft. Hannah McGhee, VP of WhoWhatWear

How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?

In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear, who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business.

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For additional insights from WhoWhatWear, follow @hkmcghee and @whowhatwear.uk on Instagram!

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