Ep. 72 - Greg Satell and "Mapping Innovation"

Greg Satell is the author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age.” Greg talked with our host, Josh Berry about his book and what his goal was in writing it. He also broke down common constructs about innovation including portfolio management and finding the right process for the problem. Greg provided a great list of resources for mid-level companies who want to get more involved in research but aren't sure where to start, including: Holland's Manufacturing Initiative, Materials Genome Initiative, Joint Center for Energy Storage Research, and the Fuse Program at GE. Reach out to Greg at Digitaltonto.com For information regarding your data privacy, visit acast.com/privacy