Working with Amazon, Part 2: Quality control, social media, and preparing for the future, with guest Ian Lamont of i30 Media

Getting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.

Topics Covered

• 3 keys to success: a great cover, powerful keywords and metadata, solid content
• Using social media to drive traffic to Amazon
• How Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business model
• Any other competitors on the horizon? (um, not really)
• But, you can use other platforms to sell books: Shopify, Ingram Spark, Aerio among others

Links

Lean Media
http://leanmedia.org/

Lean Media YouTube Channel
https://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videos

Amazon Deep Dive
http://deepdive.leanmedia.org/

IBPA Publishing University: Using Metadata and Amazon to Expand Your Business, Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA )
https://sched.co/YAAX

Ingram Spark
https://www.ingramspark.com/

Aerio
https://www.aer.io/

Shopify
https://www.shopify.com/

Participants

Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.