Success strategies of publishing with print on demand, with guest Robin Cutler of IngramSpark

Topics include

• What is IngramSpark and how can it help author-publishers publish their books and reach worldwide markets?


• Quality of POD vs offset: just as good?


• Use of POD for market testing, correcting, and enhancing content through multiple printruns


• POD enables books to be printed for overseas markets for instant delivery and no shipping!


• The pricing challenge: POD unit costs are higher, but these are offset by reduced inventory and lower fulfillment costs, as well as use of “short” discounts


• Emergence of POD coincides with the author-publisher revolution


• There is still benefit to authors if they can sign a deal with a publisher willing to invest in them


• POD puts power in the hands of authors, but authors still need to work to create professional books in terms of editing and design and marketing


• Do booksellers order POD books? Yes, but author publishers need to offer competitive terms and discounts – and make their books returnable


• The IngramSpark podcast, Go Publish Yourself

Links

IngramSpark

https://www.ingramspark.com

Go Publish Yourself podcast

https://www.ingramspark.com/podcast

Participants

Robin Cutler is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, Robin leads the development of IngramSpark and continues to support and refine the platform to better serve independent publishers around the world. Robin has broad knowledge of indie, academic and trade publishing and is an expert in content creation and distribution, on-demand models, marketing and author strategies. Robin is a leader in the independent publishing space, and when not developing new programs and services for IngramSpark, she can often be found sharing her expertise at industry events around the world.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.