Creating a future community of publishers and booksellers, with guest Melissa Serdinsky of Thin Air Collective

How can indie publishers make it today? Is there room on bookstore shelves for their books? Industry veteran and big-picture thinker Melissa Serdinsky speculates on survival, community, and industry trends.

Topics include:

• publishers vs. retailers


• industry consolidation


• the role of digital print in smart publishing


• can bookstores change with the future, or will they be left behind?


• narrowing the gap between indie booksellers and indie publishers


• how can indie publishers survive today?


• the surprising generation gap: how we think kids think of books is not how kids think of books at all!


• how to get books into the hands of our kids


• “locavore” publishing: a concept in cooperation


• creating communities through partnership

Links

Thin Air Collective

https://thinaircollective.net/

Host Peter Goodman’s article in The (IBPA) Independent on “The Bookstore of the Future”

http://articles.ibpa-online.org/article/indie-books-for-indie-bookshops/

Participants

Melissa Serdinsky is an experienced, hands-on, forward thinking executive with a proven ability to implement change, drive growth, and improve process in the publishing industry. She currently operates Thin Air Collective, a consultant and publisher based in Boulder, CO.

Melissa has over 30 years experience in bookselling and publishing. She is skilled in print manufacturing, digital publishing, content creation, metadata enhancement, public speaking, project management, infrastructure planning, and information management.

She was Vice President, ICG Services at Ingram Content Group, and Vice President, Digital Operations and Manufacturing, Perseus Books Group. She has also worked for Sterling Publishing and Stewart, Tabori and Chang.

Thin Air Perspectives provides valuable insights and efficiencies to publishers who want to spend more time on the creative bits and less on the nuts and bolts. Thin Air Publishing features subjects and authors that our family, friends and communities will want to add to their reading list.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.