Your Competitors Give You The Inside BS | Are You Listening |890

On this episode of the Inside BS Show, Dave Lorenzo explains why competitor intelligence isn't optional. It's essential. If you're serious about building your business like an investment, you need to know who you're up against, how they operate, and where your opportunity lies.

Dave breaks down:

• Why competitive intelligence is critical for sales, marketing, and valuation
• The role of competitor awareness in market share analysis
• How understanding your competition improves your strategic exit planning
• The four daily habits every CEO should practice to stay ahead

From setting up Google alerts to listening on LinkedIn and gathering field intelligence from prospects and clients, this episode delivers a step-by-step playbook for keeping tabs on your competition without crossing ethical lines.

Key Takeaways:

1. Competitive intelligence informs better marketing, sharper differentiation, and stronger sales.
2. Tracking market share positions your business as more valuable to potential buyers.
3. A SWOT analysis should always include your competitors’ strengths and weaknesses.
4. Daily competitor monitoring includes:
   • News scanning with Google Alerts
   • Social listening on platforms like LinkedIn
   • Tracking industry deal alerts
   • Field feedback from clients, prospects, and even recruiters

If you want to build a business that sells for a premium, this episode is your guide to mastering competitive awareness.

Call to Action:
Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763