Why Should I Work With You? How To Differentiate Your Business | 163

You must be able to differentiate your business from everyone else who does what you do. This is one of the fundamentals of sales and marketing. 

Marketing messages should highlight your differentiating factors and they should do so early and often.

When it comes to sales, the people who are representing your brand should run TOWARD this differentiation. Many sales professionals hesitate to mention the competition and they shy away from comparisons. This is wrong. You and your team should welcome a comparison so you can draw the distinctions between your business and competitors.

Here are the seven areas where you must highlight how you are better than your competitors:

1. Product Quality
2. Service Quality
3. The Experience People Have When Working with You
4. Risk Reduction
5. Speed of Results
6. Prestige 
7. Value / Return on Investment