Use The Mail to Make More Money and Convert Leads into Clients | 823

In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.

If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.

Key Topics Discussed:

• Why cold calling fails and how direct mail creates context
• The anatomy of a successful monthly newsletter
• How to make your message stick with repetition and physical presence
• Why handwritten note cards are a secret weapon for client loyalty and referrals
• A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly

Real-World Examples:

• Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.
• Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.

Call to Action:

Use mail to stand out. Here’s your action plan:

1. Create and send a printed newsletter every month.
2. Write four handwritten notes a year to each key client or referral source.
3. Call once a month.

If you do this for a year, your prospecting results will improve dramatically.

Links and Resources:

• 📬 Subscribe via Email: GetInsideBS.com
• 🎧 Listen on Spotify: Inside BS Show on Spotify
• 🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• 📞 Call Us: (305) 692-5531

Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.