The Ideal Sales Approach | 888

On this episode of The Inside BS Show, Dave Lorenzo and Nicola Gelormino challenge the misconception that sales is manipulative or sleazy. Dave explains that sales is really about influence—convincing others of ideas that are in their best interest. They discuss how selling happens everywhere in life, from parenting to recruiting, and it's only unethical when intentions aren't pure. The key to ethical and effective selling is authenticity, credibility, and a genuine desire to help the other person. If you're trying to get someone to act in their own best interest, pushing for a "yes" isn't pushy—it's leadership.

What You’ll Discover Today:

• Why most people feel uncomfortable with selling
• How sales and influence are the same when intentions are pure
• The mindset shift that makes sales feel natural and even joyful
• The importance of authenticity and credibility in any persuasive conversation
• How sales shows up in leadership, recruiting, fundraising, and even family life

Key Topics Discussed:

• Dave’s definition of selling as “something you do for someone”
• Purity of intent as the ethical foundation of sales
• The role of influence in leadership and everyday interactions
• Why authenticity and belief in your value make persuasion easy
• Real-world examples of selling without “selling” in ProVisors and professional services

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Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763