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The Goldmine in Your Backyard | How Your Data Can Make You Rich | Ken Scales | 730

Author
Dave Lorenzo
Published
Wed 26 Feb 2025
Episode Link
https://share.transistor.fm/s/2e48e143

"There's gold in those hills, Dave." – Ken Scales

What You’ll Discover Today:

On this episode of The Inside BS Show, Dave Lorenzo and Nicola Gelormino dive deep into the untapped value hiding in your business data with Ken Scales, the CEO of Scalesology. Ken shares powerful insights into how businesses can leverage their existing data to optimize operations, drive revenue, and even uncover fraud. If you think data analytics is just for tech companies, this episode will prove otherwise. Every business—no matter the industry—can mine their data for game-changing insights.


Key Topics Discussed:

  • How Ken Scales transitioned from a love of electronics and programming to founding Scalesology.
  • The data analytics journey: from collection to actionable insights.
  • Real-world success stories, including how Scalesology helped a used cooking oil company optimize logistics, predict demand, and even uncover theft.
  • The hidden value of customer data and how businesses can use it to generate more sales.
  • Why most companies don’t realize the goldmine they already own—and how to extract its value.
  • Cybersecurity risks: how businesses can protect their most valuable asset—data.
  • How to scale your business using data-driven decisions and operational efficiencies.
  • The role of AI, predictive analytics, and automation in modern business intelligence.
  • Data due diligence: why understanding a company’s data is critical in acquisitions.

Links and Resources:

Call to Action:
Want to unlock the hidden revenue in your business data? Ken is offering a free Scaling Session to help business owners map out their data analytics journey. Contact him today at [email protected] or visit www.scalesology.com to schedule your session.


Don’t let valuable insights go to waste—start leveraging your data to drive growth today! 


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