Security Threw Me Out of the Sales Meeting | 359

00:00 Three Most Important Aspects of Consultative Selling
00:20 The Day They Called Security and Threw Me Out
05:17 Consultative Selling Rule 1: Get Your message right. Ask questions in advance
06:00 Consultative Selling Rule 2: Focus on the audience: Why are they stuck?
07:12 Consultative Selling Rule 3: Match delivery to the audience: What's the best way to communicate with them?
09:25 The Secret to Success: Wrap it Up in a story

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