How to Measure the Success of Your Marketing Plan | 862

In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.

📊 Key Topics Discussed:

1. Ideal Client Attraction – Are you bringing in more of your best-fit clients?
2. Revenue Growth – Is your income increasing month over month and year over year?
3. New Client Acquisition – How many new clients are you consistently converting?
4. Client Lifetime Value – Are existing clients buying more, more often?
5. Client Acquisition Cost – Are you lowering the cost it takes to earn each client?
6. Diverse Lead Sources – Are you using multiple methods to attract new business?

🚫 One Thing You Should Never Do:

Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.

🎁 Free Resource:

Grab your free Revenue Roadmap – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.