How to Develop a Powerful Marketing Message | 271

This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.

To join Dave Lorenzo's Inner Circle Community Visit:

http://JoinDaveLorenzo.com

Here is a transcript of today's show:

Dave Lorenzo (00:00):

Hello friends. Welcome to another edition of the inside BS show. I'm Dave Lorenzo. And today I'm sharing with you another sneak peek into the inner circle. That's right. I have this group of professionals from all over North America. There's over 50 of them right now, as we're recording this and these professionals help each other grow and they help each other grow in three ways. The first way is we share our knowledge. Each week I do a presentation with this group and the group itself shares best practices with one another. So we share our knowledge. The second way we help each other grow is by expanding our capacity. So if you're a CPA and you are in Miami, Florida, and you want to work with people in Los Angeles, you can form a joint venture with a CPA in Los Angeles, and you can share the workload and work together.

Dave Lorenzo (00:57):

If you'd like, if you're an attorney in New York city and you want to work with people in Dallas, Texas, you can form a strategic Alliance and take cases that are in Dallas, Texas, and you'll have an office there. You'll have people in Dallas that can work on these things for you. So the second way we help each other grow is by expanding capacity. And the third way we help each other grow is by passing referrals. Now this isn't a referral group per se, but because we trust each other because the people in the group trust one another, they refer business back and forth with great frequency. We've referred over $10 million in new business in 2020 in the middle of a pandemic. And we're referring a lot of businesses in 2021. We've already referred probably about half of the total amount of business that we referred in all of 2020 in the first three months of 2021.

Dave Lorenzo (01:52):

So I encourage you to reach out to me to join my inner circle. Now we don't just take anybody. We only take one person per industry, per profession, per geography. So we take one CPA from Miami, Florida. We take one CPA from Los Angeles, California. We take one CPA from San Diego, California. We take one CPA from Boston, Massachusetts. We take one CPA from Bangor, Maine. So we take one attorney from Miami, Florida. We take one attorney from Fort Lauderdale, Florida. We take one attorney from Dallas, Texas, one attorney from Houston, Texas, one attorney from El Paso, Texas. We only take one attorney per geography. We only take one CPA per geography. We only take one financial advisor per geography, one banker per geography. So if you're a professional and you want to join, you got to reach out to me. And if you're qualified and if there's a spot open, I will consider you for membership.

Dave Lorenzo (02:49):

So go to join Dave lorenzo.com. That's joined Dave lorenzo.com. Click on one of the links, fill out the information there, submit your application fee. And if the spot you're looking for is already full, we won't charge you. There won't be any application fee to pay because you won't be able to become a member. If the spot's not full, we'll offer you the opportunity to join. That's the pitch. That's all there is to it. Now here's a sneak peek. This is your inside view into an inner circle business development community meeting. In fact, this is one of the very first meetings we ever had. I want you to sit back and listen today. As I teach these folks how to develop a marketing message. Now, the information that I'm going to share with the group is right at the outset of the pandemic. It's right when the COVID-19 pandemic started. So I'm sharing information with them. They're worried. They're concerned that their business is going to change forever and I'm helping them get through this. So join me as I teach my inner circle business development community, how to develop a marketing message and we're doing it on this episode of the inside BS show.

Dave Lorenzo (04:02):

So today's topic is marketing message how to connect and motivate an audience to act. As I said before, we get into that, I wanted comments on some of the things that are going on in current events. I spend a lot of my day talking to professionals. The bulk of those professionals are lawyers. One of the things that I can say with some certainty, and this is going to disappoint some of our members who are relying on in-person meetings. I, you're not going to see in person meetings for the next three years, as a, as far as group meetings, there may be small, you know, conferences or mediations and that type of thing where it's two or three people in a room, but 10 people, 15 people or more, I don't think reasonable people are going to gather in groups of over 10 to 15 people for the next 18 to 24 months.

Dave Lorenzo (05:07):

I think even when there is a vaccine, I think you're going to see those meetings are, will be suspended. And a couple of the reasons why first and foremost, people are learning to do business without getting together in groups. And I'll, I'll have more on this as it relates to associations and networking groups and you know, chamber of commerce, that sort of thing. But candidly in-person meetings are going to be risky for a large segment of the population for at least the next two years. Even if there is a vaccine, once a vaccine is developed and it's distributed, we don't know how long the immunity is going to last. We don't know what the efficacy of the vaccine is going to be. People are still going to be hesitant. It's going to be awhile. Risk is only going to be accepted when necessary.

Dave Lorenzo (06:06):

So, you know, examples are court therapy, mediations, and even mediations. These days are done being done on zoom limited worship scenarios. I'll tell you that. I don't think the elderly are going to return to houses of worship for a while because it's just too risky travel. I think you're going to find that travel is going to revert to what it was two, three generations ago, where it's going to be so expensive that you're going to find that travel becomes a luxury, because I don't know how the major airlines are going to stay in existence. I don't know that people are going to want to sit in a, in an environment where there's a middle seat. I know I don't want to. So your mission is going to be, to find the opportunity in this transition. So what does that mean? Where is the opportunity?

Dave Lorenzo (07:08):

Well, the opportunity exists to offer services in a way that makes people comfortable. So when we talk about association meetings, or we talk about networking groups, I know a lot of you who are watching the video replay. A lot of you who are with me live are members of networking groups, those networking groups, it's going to be difficult for them to exist. Moving forward. I'm going to be very candid with you, associations. I don't know how associations are going to stay in business unless they pivot to a different model. Networking groups can go online. And I'm looking to take advantage of this by developing this group and offering you the opportunity to participate in this group, this business model, the business model that I've created here is working. And that is evidence by the growth that we've had. I'm doing my best to connect members here in a matchmaking scenario where I think people will be able to refer business back and forth.

Dave Lorenzo (08:10):

I'm also providing a significant amount of educational content to help you grow your business. And I'm staying on the cutting edge of what's happening. You need to be able to do...