How to Build the Ultimate Sales Presentation | 754

“The goal of every presentation is not to educate — it’s to generate leads. If you're not getting forms back, you’re not doing it right.” -Dave Lorenzo

What You’ll Discover Today:

In this episode of The Inside BS Show, Dave Lorenzo walks you through a high-converting lead generation presentation he delivered in Chicago. If you use speaking engagements, webinars, or any kind of public presentation to attract business, this episode is essential. Dave reveals the structure, strategy, and psychology behind getting 50% of his audience to raise their hand and ask for help — and he breaks it down so you can do the same.

Key Topics Discussed:

• Why every presentation must have ONE clear call to action
• The difference between suspects, prospects, and clients
• How to structure your talk to maximize conversion
• The psychology behind the lead gen form
• The five traits of successful business owners (inspired by Think and Grow Rich)
• How to reverse engineer your talk to drive action
• Real-time results from a 40-person audience (and how Dave got 21 to fill out the form!)
• Why clarity, simplicity, and decisiveness win in sales presentations
• Using pain and urgency to motivate action
• Tips to adapt this strategy for any industry

Links and Resources:

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

Want to turn your next presentation into a lead-generating machine? Go back and listen to this episode again — and then build your own version of the framework Dave shares. If you need help, bring your questions to Office Hours next week and get live feedback. This strategy can transform your speaking gigs into revenue.