Deb Gabor: A Branding Clinic for Your Self Brand | 9

The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.

In this episode, Dave and Deb discuss:

• How your brand is your target and the 3 questions to ask to raise their profile. 
• Building your brand and story around a specific avatar. 
• How to get inside the head of your ideal client.
• Consistency and authenticity in brand success.

Key Takeaways and actionable tips:

• Don’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer. 
• Your ideal customer is a human being, not a business. 
• Irrational loyalty is available to any company as long as you understand your customer’s hero story.
• Don’t get stuck in the middle of the pyramid, go to the top of the pyramid.