Can Empathy Be a Competitive Advantage? Maria Ross | 244

On this Show Maria and Dave discuss:

• What’s the difference between emotional empathy and cognitive empathy? Why is each important to branding and sales? 
• Does empathy help you with decisiveness? How?
• Talk about how empathy leads to curiosity.
• How does empathy influence the culture of the organization?
• Can empathy help you make better deals? 
• How do consumers identify empathetic brands?
• Is it only about having a generous return policy and good customer service?

About Maria Ross

Phone: (206) 661-0227
Email: [email protected]
www.red-slice.com

Brand strategist, speaker and author Maria Ross believes cash flow, creativity and compassion are not mutually exclusive. As founder of Red Slice she advises entrepreneurs and fast-growth businesses on building irresistible brand stories that connect with customers and accelerate growth. 

Maria's most recent book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success, explores empathy as a competitive business advantage and was named by Forbes as a top 11 book redefining leadership She is also the author of Branding Basics for Small Business and The Juicy Guides for Entrepreneurs. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her acclaimed best-selling memoir, Rebooting My Brain. 

Maria has spoken to audiences ranging from The New York Times to BlogHer to Salesforce, hosts The Empathy Edge podcast, and has appeared in numerous media outlets, including MSNBC, ABC News, Forbes.com and Entrepreneur. She also writes for many outlets, including columns on Entrepreneur.com and Huffington Post.  Maria lives in the San Francisco Bay Area with her husband, young son, and precocious mutt.