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Business Development Strategy Secret: Frequency of Communication Builds Trust | 758

Author
Dave Lorenzo
Published
Wed 26 Mar 2025
Episode Link
https://share.transistor.fm/s/cfa73782

“Frequency of communication builds trust.” - Dave Lorenzo

It sounds simple, but it’s one of the most overlooked elements of a powerful business development strategy.

In today’s episode, Dave Lorenzo shares why regular, consistent communication is the key to building long-term trust in business relationships. Whether you’re a consultant, advisor, or business owner, you’ll walk away from this episode with a deeper understanding of how communication frequency directly impacts your ability to grow and sustain a strong client base.


What You’ll Discover Today:

  • Why frequency is the secret weapon in your business development strategy
  • How trust is built over time through consistent communication
  • The biggest mistake most professionals make when following up with prospects
  • Real-life parallels between personal relationships and professional communication
  • How to develop a communication cadence that keeps you top-of-mind

Key Topics Discussed:

  • The psychology behind frequent touchpoints
  • Matching message, medium, and timing
  • Avoiding “out of sight, out of mind”
  • Turning consistent outreach into a habit
  • The compounding power of repetition in sales and business development

Links and Resources:

Call to Action:

Ready to upgrade your business development strategy? Start by showing up more often. Stay in front of your audience consistently and build the kind of trust that leads to long-term success. Tune in now and take the first step toward becoming unforgettable.

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