David’s Bridal CEO on Styling the COVID Wedding

Weddings in the COVID-era look a little different. Many couples staged “minimonies” to celebrate their big day, sometimes with a Zoom link as a substitute for in-person celebrations. Just as celebrations have adapted, the way people shop for wedding wear also had to shift.  David’s Bridal CEO Jim Marcum discusses how he’s navigating the future of the wedding business. That includes building an omnichannel experience to help brides shop from anywhere and industry trends to look out for in 2022.