Alex White on Transforming Music through Data

Alex White has put together puzzle pieces to connect music and data, building Next Big Sound over the past six years and selling it to Pandora. He shared similarities between business-to-business (B2B) sales in music and other industries. He also shared what he sees coming up the road as problems to be solved in music and technology.

Guest: Alex White, Pandora, Head of Next Big Sound

As the Head of Next Big Sound at Pandora, Alex White oversees a NYC-based team of two dozen data engineers, designers, product managers, and data scientists focused on prediction research and cross-platform performance measurement. The team’s mission to make all the data that’s available about every artist in the world useful to music makers and Pandora’s brand clients. White and his Next Big Sound co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), and Forbes (30 under 30) in the music category three times, Billboard (10 best music companies).

• LinkedIn:  https://www.linkedin.com/in/alexanderswhite/
• Twitter: @mralexwhite
• Next Big Sound: https://www.nextbigsound.com/

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