Paul Traficanti: Authenticity in Social Media | Ep. 5

What does authenticity *really* mean in influencer marketing and for gaming creators? This is the question we tackle in this episode with our guest, Paul Traficanti, co-founder and COO of Dare Drop. We discuss the role of authenticity on different social media platforms, and how emerging technologies shape influencer authenticity and audience relationships today. Understanding what resonates with creators’ audiences is crucial for authentic influencer marketing, as is establishing honest relationships with your community early on. Here’s how to get it right. Hosted by Powder.

In this episode, we cover:

• The relationship between creators and their audiences.
• Why it’s important to involve creators early on in a successful brand-influencer collaboration. 
• How authenticity is portrayed on different social media platforms.
• The different needs of macro influencers vs. micro and nano influencers. 
• How emerging technologies like AI enhance or disrupt current ideas of authenticity.
• And more. 

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