Olga Wese: The Complex Art of Influencer Marketing | Ep. 11

How should you select influencers and manage risk when building a complex campaign? This episode welcomes guest Olga Wese, founder of Joined Media Group, to talk about complex creator campaigns, ranging from classical influencer marketing to bringing in celebrity ambassadors. We cover the challenges of working with high-profile celebrities and the importance of due diligence and risk management when finding the right campaign partners, as well as the importance of relationship, logistics, and self-management in influencer marketing. Hosted by Powder.

In this episode, we cover:

• The unique challenges and benefits of partnering with high-profile celebrities 
• What qualities make a good agent or marketer in influencer marketing in gaming
• How to manage relationships, logistics, and negotiations in influencer marketing
• How to build strong processes to scale your influencer marketing team
• And more…

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