Matt Woods: Understanding the Changes in Influencer Marketing | Ep. 10

How has influencer marketing changed in the last five years–and what trends are changing the industry today? Matt Woods, CEO and co-founder of AFK Group joins Influence to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by Powder.

In this episode, we cover:

• Building relationships and networking with other content creators.
• Longevity and sustainability in influencer marketing.
• Monetization for creators.
• Choosing platforms and collaborations. 
• Understanding the role of the audience is crucial in influencer marketing. 
• The keys to success for aspiring creators.
• And more…

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