Matt Potthoff: The Future of Esports and Content | Ep. 9

In this episode of Influence, our guest Matthew Potthoff, former professional Halo and Call of Duty esports player for teams like Cloud9, Team Liquid, eUnited, and more who manages all gaming and esports activity at Pivot Agency, shares his journey from the adrenaline-fueled days of competitive gaming to connecting brands with esports teams to reach engaged audiences at a sports marketing agency. We discuss the challenges of balancing content creation with competitive play, the evolution of esports marketing, and the critical importance of authentic brand-influencer relationships. Hosted by Powder.

In this episode, we cover:

• The highs and lows of streaming and creating content while competing as a professional player 
• What people misunderstand about being a professional esports player
• How professional players can build a lasting career in esports 
• How brands can work best with esports players and teams
• The future of content creation in esports
• And more…

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