Claudio Lima: Guide to Influencer Marketing | Ep. 1

What’s the future of influencer marketing in gaming? Guided by Claudio Lima, the founder and CEO of DRUID Creative, this episode of Influence dives deep into the evolving worlds of gaming, influencer marketing, and AI. A veteran in the industry with a career spanning three continents and numerous Cannes Lions, Lima brings a wealth of knowledge and salient predictions for the year ahead. Hosted by Powder.

In this podcast, we cover:

• Claudio's transition from traditional advertising to becoming a trailblazer in gaming marketing.
• The increasing significance of gaming as a major marketing platform, especially during the pandemic era.
• An in-depth look at Druid Creative and their innovative strategies in in-game activations.
• The transformative influence of AI, affiliate programs, and live-shopping on marketing and content creation in gaming.
• The complex dynamics between influencers, brands, and their audience in the gaming industry.
• Key advice for influencers and marketers striving for success in the rapidly changing world of gaming influencer marketing.
• Influencer marketing nuances across geographies, from Brazil to China and the US.

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