Influence
Influence dives deep into the heart of influencer marketing, guided by the people who know it best. Each episode unravels the latest trends, strategies, driving forces, insider stories, and passionate people - from agents to video editors, influencer relationships managers, and the creators themselves - shaping this dynamic industry, providing valuable insights for those at the forefront of gaming, influencer marketing, talent management, and the creator economy.
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- Update frequency
- every 15 days
- Average duration
- 42 minutes
- Episodes
- 12
- Years Active
- 2023 - 2024
Justin Sacks: Creator Programs: What Every Gaming Marketer Should Know | Ep. 12
What does it mean to build a great gaming creator program? Justin Sacks, co-founder and CEO of Nexus.gg, joins us on the podcast to discuss the emerging world of gaming industry creator programs and …
Olga Wese: The Complex Art of Influencer Marketing | Ep. 11
How should you select influencers and manage risk when building a complex campaign? This episode welcomes guest Olga Wese, founder of Joined Media Group, to talk about complex creator campaigns, rang…
Matt Woods: Understanding the Changes in Influencer Marketing | Ep. 10
How has influencer marketing changed in the last five years–and what trends are changing the industry today? Matt Woods, CEO and co-founder of AFK Group joins Influence to share his perspective. From…
Matt Potthoff: The Future of Esports and Content | Ep. 9
In this episode of Influence, our guest Matthew Potthoff, former professional Halo and Call of Duty esports player for teams like Cloud9, Team Liquid, eUnited, and more who manages all gaming and esp…
Louis George Stringer: The Rise of Chess Content Creation | Ep. 8
What does influencer marketing have to do with chess? For one of the world’s most popular games, online strategy is everything. With guest Louis George Stringer, known for his innovative work marketi…
Fabienne Fourquet: The Spanish-Language Creator Economy | Ep: 7
What does it take to navigate the Spanish-language creator economy? In this episode, we sat down with Fabienne Fourquet, CEO and co-founder of influencer marketing agency 2btube, to discuss her journ…
Phil Ranta: Evolution of Content Creation Then and Now | Ep. 6
What does it take to build a lasting career as a content creator? And how is that changing? In this episode, Phil Ranta, CEO of Spree, discusses trends and challenges in the creator economy, offering…
Paul Traficanti: Authenticity in Social Media | Ep. 5
What does authenticity *really* mean in influencer marketing and for gaming creators? This is the question we tackle in this episode with our guest, Paul Traficanti, co-founder and COO of Dare Drop. …
Reed Trimble: How Creators & Agencies Grow Together | Ep. 4
How can talent agencies and creators grow together? And what does a fruitful relationship between the two look like? Join us as Reed Trimble, VP Partnerships at Bad Moon Talent shares invaluable insi…
Grace Mason: Content Creation Strategies for Streamers | Ep. 3
How can streamers grow and thrive across several social media platforms (without burning out)? On this episode of Influence, we welcome Grace Mason, co-founder and CEO of Sway Creations. Transitionin…
Camille Martinache: Strategies for Influencer Marketing Success | Ep. 2
What goes into building a successful influencer marketing campaign and program? On this episode of Influence, we welcome Camille Martinache, co-founder of Black Soup, who shares wisdom from over a de…
Claudio Lima: Guide to Influencer Marketing | Ep. 1
What’s the future of influencer marketing in gaming? Guided by Claudio Lima, the founder and CEO of DRUID Creative, this episode of Influence dives deep into the evolving worlds of gaming, influencer…