In this episode of Industry Ignited, Dr. Leeanne Aguilar sits down with William “Billy” Stitt, founder of Billy’s Small Batch Bacon and Billy’s Restaurant in Fairhope, Alabama. From humble beginnings in a roadhouse kitchen to becoming one of America’s most talked-about artisanal bacon makers, Billy shares how passion, tradition, and relentless dedication shaped his journey.
He reveals the craft behind his eight-day curing and cold-smoking process, the importance of animal care, and why every detail—from wood selection to packaging—matters. Along the way, listeners hear stories of soulful traditions like serenading bacon, scaling a handcrafted product without losing quality, and how personal wellness and community giving are woven into his brand.
Billy’s story is one of grit, creativity, and heart—a reminder that when you pour passion into your work, people don’t just taste the difference, they feel it.