Selling More Books Using Amazon Ads

In this episode, we dive into the often-surprising reality of indie publishing: after your book is published, the work is far from over! You might have a few friends and family buy your book, but then what? How do you get the word out and reach your readers?

While this episode focuses on the publishing process, we all know marketing is an inevitable part of the indie author journey. So, we’ll touch on that too, but with the understanding that I’m just like you—an indie author figuring out how to find my readers.

https://indieauthorblueprint.substack.com

Highlights:

Understanding how Amazon’s algorithm affects your book visibility

The two main ways your book shows up on Amazon search results: featured listings and sponsored product ads

How to leverage Amazon Ads to target books similar to yours, with tips on automatic vs. manual targeting

Evaluating the ROI of ads by looking at overall royalties, not just ad sales

Resources to help you navigate Amazon Ads: Bryan Cohen, Amazon Ads Academy, and more

Note to Paid Subscribers: I’ll share some real numbers and deeper insights into my ad strategy below the paywall.

Links & Resources:

Bryan Cohen: bryancohen.com

Amazon Ads Academy: Amazon Advertising Academy

Kindlepreneur's Free Amazon Ads Course: Kindlepreneur

Remember, ads won’t fix a low-quality book. Ensure your book is polished and ready before diving into marketing.