Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

Alex Duff talks about how Brentford football club used data and analytics to improve and retain its spot in the English Premier League. His book, "Smart Money: The Fall and Rise of Brentford" is a fascinating account of how the club instilled new values and respected number crunching to make key decisions on deciding plays on the field and in the transfer market.