Episode 7: Marketing Mastery: Transform Your Pharmacy with Proven Strategies

Marketing isn't just another task – it's the heartbeat of your pharmacy business. Whether you're a marketing newbie or looking to refine your strategy, this episode is packed with valuable insights to help your pharmacy thrive. Join Suzanne Feeney for part 2 of our marketing series with her guests: marketing experts Kristin Rademacher and Renee Dudek as they discuss practical strategies and tips like search engine optimization (SEO), establishing your brand, budgeting, and measuring return on investment (ROI) that promise to boost patient engagement and revenue. Don't miss out on the chance to make marketing a powerful tool for your business.

Host
Suzanne Feeney, PharmD
VP, Pharmacy Retail Operations
McKesson / Health Mart

Guests
Kristin Rademacher
Director, Marketing 
McKesson / Health Mart

Renee Dudek, MBA
Manager, Local Marketing
McKesson / Health Mart

Resources
Health Mart franchise members can access the following resources:
Marketing Edge

Technician Specialist: Pharmacy Front-End Training https://healthmartuniversity.ceimpact.com/library/course/6607

References
If you haven’t already, don’t forget to watch Part 1 of this 2-part series on marketing: Episode 6: Pharmacy Success Secrets: Marketing for Busy Pharmacists.


The views and opinions expressed in this podcast are those of the guest and do not necessarily represent the views or positions of Health Mart, McKesson or its affiliates or subsidiaries ("McKesson”). The information provided herein is for informational purposes only and does not constitute the rendering of clinical, legal or other professional advice by McKesson.