In Your Element
In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education.
Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.
Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.
Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.
- Update frequency
- every 12 days
- Average duration
- 28 minutes
- Episodes
- 53
- Years Active
- 2021 - 2025
From Excel to AI: Del Mar’s Leap into the Future of Student Engagement
In this episode of In Your Element, host Daniella sits down with Jason Houlihan, Executive Director of Marketing and Events at Del Mar College, to unpack how his team transformed student recruitment …
AI First, Human Always: Building an AI-Ready Campus at Forsyth Tech
Daniella and Brendan sit down with Hannah Wilson, Knowledge Management and CRM Coordinator Project Manager at Forsyth Technical Community College. Known for her “AI-first, human-in-the-loop” approac…
From Data to Outcomes: The Real-World Impact of CRM Strategy at Durham Tech
In this third and final installment of In Your Element’s Durham Tech series, hosts Daniella and Brendan dive into the measurable impact of Element451 at Durham Technical Community College. This episo…
How Durham Tech Creates a Culture of Curiosity with Student Success
In this high-energy follow-up episode, Brendan Henkel sits back down with Abe Dones, VP of Student Services, and Jessica Vaughan, Director of Enrollment Management and CRM Strategy at Durham Tech, to…
Choosing a Partner not a Platform
In this dynamic episode of In Your Element, co-hosts Daniella Nordin and Brendan Henkel sit down with Jessica Vaughan, Director of Enrollment Management and CRM Strategy, and Dr. Abe Dones, Vice Pres…
A Year in Review – Our Favorite Conversations from In Your Element
It’s been a full year since In Your Element launched, and hosts Daniella and Brendan Henkel are celebrating with a special recap episode! They revisit their top three favorite episodes, breaking down…
50% More Engagement—The System Fix That’s Reshaping Faith Baptist Bible College’s Enrollment
On this episode of In Your Element, we sit down with Emily Banks, an admissions representative from Faith Baptist Bible College, to discuss the game-changing improvements they made to their online de…
More Applications, Less Manual Work: MBKU’s Smarter Enrollment Strategies
In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey, Associate VP for Enrollm…
Unlocking Insights: How JCC Boosted Student Success with Over 900 Repeat Visits
Daniella sits down with Tyler Albright, CRM Content Coordinator at Johnston Community College (JCC), to explore how the institution revolutionized its student check-in process using Element451. Tyler…
Efficiency, Engagement, and Element451: COA’s Winning Formula
In this episode of In Your Element, Brendan and Daniella sit down with Brittany Meinssen, Director of Admissions and Recruitment at College of the Albemarle (COA), to uncover how her team is reshapin…
Paul Quinn's Big Move to Streamline Admissions and Save Time
In this episode of In Your Element, Daniella and Brendan from Element 451 sit down with Daniela Botello-Hernandez of Paul Quinn College to dive into the transformative power of a CRM in higher educat…
Admissions, Advancement, and Impact with Element451" with Northern Pennsylvania Regional College
Guest Name:
Abigail Petrosky, Director of Marketing and Public Relations,Northern Pennsylvania Regional College
Kelsey Angove, Assistant Director of Recruitment, Northern Pennsylvania Regional Colleg…
Why Every Institution Needs AI Assistants: Lessons From SEMO
In this AI-focused episode, hosts Daniella and Brendan sit down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University (SEMO), to unpack the transformativ…
How Penn Highlands went from Spreadsheets to 32% Enrollment Gains
In this episode, Brendan and Daniella welcome Matt Bodenschatz, Director of Recruiting and Admissions at Penn Highlands Community College. Matt discusses the impactful journey of implementing Element…
Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and Success
In this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into critical trends and cha…
Live at AMA: Aligning Missions to Empower Student Success
In this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan sits down with Mike Margolies, CEO of NextGrad, and Ryan Barbauld, VP of College Partnerships at NextGrad, to explore th…
Smarter Student Support: How USI’s AI-Powered ArchieBot Fills the Gaps
In this episode of In Your Element, hosts Daniella and Brendan are joined by Brandi Hess, Director of University Web and Digital Content at the University of Southern Indiana (USI). Brandi shares USI…
Breaking Records: Villa Maria’s Enrollment Boom
In this episode, Brian Emerson, Executive VP of Enrollment Management at Villa Maria College, shares how the small, Buffalo-based college achieved record-breaking enrollment growth (15% in 2023 and 1…
Live at NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration
In this episode of In Your Element, recorded live at the North Carolina Community College System (NCCCS) Conference, Daniella interviews Kelly Sinacola, VP of Solutions Engineering and Integrations a…
From Idea to Impact: How Direct Admissions is Shaping Student Success at Southeast Missouri State
In this episode of In Your Element, co-hosts Daniella Nordin and Brendan Henkel sit down with Lenell Hahn, Director of Admissions at Southeast Missouri State University, to explore the transformative…