Why Most Supplements Miss the Mark (And How Applied Nutrition is Changing That)

Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better.

From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie ahead.

👉 What you’ll learn in this episode:
Why so many supplements fail to meet consumer expectations
The shift from sugar + stimulants to functional, clinically validated ingredients
The crossover from sports nutrition to everyday wellness
Why transparency and education matter more than ever

If you’re in sports nutrition, wellness, or the supplement industry, this episode is packed with insights you can’t afford to miss.

📖 Read the blog on 5 supplement trends shaping 2025: https://nulivscience.com/sports-nutrition-wellness-trends-2025/