How Ghost Reinvented Energy Drinks

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks.

In this video, we break down Ghost’s functional energy blueprint:
 ⚡ Why 200 mg caffeine became the sweet spot
 ⚡ How flavors like Orange Cream bridged energy + powders
 ⚡ The role of authentic collabs (EDC, Space Jam, TMNT)
 ⚡ Ghost’s vision to become the Nike of Sports Nutrition

Whether you’re an athlete, gamer, or just an energy drink fan, this deep dive shows what makes Ghost Energy more than a can of caffeine—it’s a functional, science-backed lifestyle brand.

👉 Want the full story behind Ghost’s formula strategy, flavor playbook, and collab philosophy? Check out our in-depth blog: https://nulivscience.com/ghost-functional-energy-blueprint/